35 Dover St, Albion

Queensland 4010

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Established. Integrated. Australia-wide.

Prime Group
Australasia

Prime Group Australasia is a privately held group of companies established by Sid Knell in 1989. The group works across property investment, development, sales, furniture procurement, rental management and apartment hotel operations throughout Australia.

Property investment, development and apartment hotel management

Prime Group Australasia brings together specialised companies that manage each stage of the process, from development and sales through to furniture, rental management and apartment hotel operations.

Integrated group structure

The group includes property investment, project development, apartment hotel management, rental management and furniture procurement businesses.

Investor-focused outcomes

Prime Group focuses on opportunities designed to deliver positive cash flow, anticipated capital growth prospects and flexible management options.

Central Apartment Group

Central Apartment Group operates apartment hotels across key Australian locations, supporting business and leisure travellers with apartment-style accommodation.

Prime Group Entities

  • Prime Property Investment Australasia — sales and marketing division.
  • Blue Chip Development Corporation — project development arm.
  • Central Apartment Group — apartment hotel management.
  • Prime Residential Management — rental guarantee services.
  • Central Furniture Group — furniture sourcing for accommodation properties.

Developed and Managed Properties

  • Cairns Central Plaza
  • Caloundra Central Apartment Hotel
  • Gladstone City Central
  • Gladstone Central Plaza
  • Toowoomba Central Plaza

Development and Sales Experience

Other Prime Developments

Ascot Village Western Australia, Quest Townsville, Fairfax House Melbourne and Parklands Hotel Canberra.

Projects Sold and Marketed

Brisbane, Melbourne, Quest, Saville, Medina, Waldorf, Defence Housing Australia and house and land projects nationwide.

Established Since 1989

Prime Group Australasia has grown from its Queensland base into a national property and apartment hotel group.

About Central Apartment Group

Central Apartment Group is a subsidiary organisation of Prime Group Australasia. The group operates apartment hotels in locations including Caloundra, Toowoomba, Cairns, Townsville, Gladstone, Brisbane, Emerald, Melbourne, Newcastle and Perth. Its focus is quality, service, affordability and apartment-style accommodation for business and leisure travellers.

Prime Group Australasia and Central Apartment Group continue to support investors, landlords, guests and corporate travellers through integrated property, management and accommodation services.