35 Dover St, Albion
Queensland 4010
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- New Development
Metropole Central Apartment (Vertical Expansion)
44 Brunswick St, Fitzroy, VIC
Fixed Rent Returns
Construction Status
Pre-Construction
Property type
Hotel
Units
40
High-Demand Short-Stay Apartments Purpose
Built for Corporate & Workforce Travel
Metropole Fitzroy is a boutique inner-city apartment hotel positioned in one of Melbourne’s most vibrant lifestyle districts. The development comprises a mix of self-contained hotel-style studios and larger apartment configurations designed to suit corporate travellers, short-stay guests, and city-based visitors seeking premium accommodation close to the Melbourne CBD.
Located at the top end of Brunswick Street, Metropole Fitzroy sits within walking distance of cafés, restaurants, retail, parks, nightlife and public transport. The property delivers hotel-grade amenity including a pool, gymnasium, internal courtyard, secure parking and dedicated reception, creating a high-performing asset in one of Melbourne’s most consistently demanded accommodation precincts.
Building Features
On-site reception and hotel management
Indoor heated swimming pool
Gymnasium / fitness centre
Landscaped internal courtyard areas
Secure undercover parking
Lift access to all guest levels
Conference / meeting facilities
Laundry services and housekeeping
Prime Brunswick Street frontage offering outstanding visibility
Quality external façade and architectural presentation consistent with Melbourne inner-city standards
Project Staging
The Metropole is presented in the brief as a completed, established accommodation asset, therefore no staged delivery applies.
Short-Stay Travellers
Corporate travellers visiting Melbourne’s CBD
Visitors attending events at the MCG, Melbourne Museum, local stadiums and major entertainment venues
Domestic leisure travellers seeking boutique accommodation in Fitzroy/Collingwood
Interstate guests wanting walkable access to Melbourne’s cultural and dining precincts
Extended-Stay & Corporate Market
Professionals relocating to Melbourne
Consultants, contractors and business travellers requiring longer stays
Medical and university staff accessing nearby institutions
Lifestyle & Tourism Visitors
Guests seeking boutique accommodation close to cafés, restaurants and nightlife
Event attendees for concerts, sports, cultural festivals and exhibitions
Investors & Operators
Buyers seeking exposure to Melbourne’s highest-demand inner-city accommodation corridor
Operators seeking stable occupancy and repeat corporate business
Short-Stay Travellers
Corporate travellers visiting Melbourne’s CBD
Visitors attending events at the MCG, Melbourne Museum, local stadiums and major entertainment venues
Domestic leisure travellers seeking boutique accommodation in Fitzroy/Collingwood
Interstate guests wanting walkable access to Melbourne’s cultural and dining precincts
Extended-Stay & Corporate Market
Professionals relocating to Melbourne
Consultants, contractors and business travellers requiring longer stays
Medical and university staff accessing nearby institutions
Lifestyle & Tourism Visitors
Guests seeking boutique accommodation close to cafés, restaurants and nightlife
Event attendees for concerts, sports, cultural festivals and exhibitions
Investors & Operators
Buyers seeking exposure to Melbourne’s highest-demand inner-city accommodation corridor
Operators seeking stable occupancy and repeat corporate business
Metropole Fitzroy occupies one of Melbourne’s most desirable inner-city positions, situated at the northern end of Brunswick Street in Fitzroy. Its location provides immediate access to retail, dining, nightlife, tram services and key employment centres, with the Melbourne CBD only minutes away.
Location Advantages
Highly visible Brunswick Street frontage
Walking distance to cafés, bars, restaurants and retail
Close proximity to Melbourne CBD, universities and medical precincts
Excellent public transport links including trams along Brunswick Street
Quick access to Exhibition Gardens, Fitzroy Gardens, Carlton, Collingwood and East Melbourne
Surrounded by major cultural, sporting and event venues
Lifestyle & Surroundings
Lively street culture and boutique retail on Brunswick Street
Attractive urban streetscape with greenery and heritage architecture
Easy walkability to supermarkets, gyms, services and entertainment
Inner-city lifestyle sought after by both leisure and corporate markets
Development Snapshot
Project Name: Metropole Fitzroy
Location: Brunswick Street, Fitzroy VIC
Type: Inner-city apartment hotel
Accommodation Mix: Studio, 1-bed and 2-bed apartments (mix not numerically defined in PDF)
Amenities: Heated pool, gym, courtyard, parking, meeting spaces
Position: Premium lifestyle precinct with strong corporate and leisure visitation
Operational Features
On-site hotel management
Housekeeping and operational support rooms
Secure parking with lift access
Indoor heated swimming pool
Gym / fitness centre
Conference and meeting facilities
Courtyard and landscaped internal zones
Value Points
Prime location in Melbourne’s boutique accommodation corridor
Strong year-round corporate and leisure demand
Limited supply of equivalent product in Fitzroy
Walkable access to major attractions, dining and retail
Proven performance as an established apartment hotel
Highly desirable location for both operators and investors
Metropole Fitzroy represents a rare opportunity within one of Melbourne’s most in-demand short-stay and corporate accommodation catchments. Fitzroy and Collingwood consistently record strong visitation supported by business travel, cultural tourism, dining, entertainment and medical precinct activity.
Key Investment Drivers
Established asset in a high-demand inner-city location
Strong corporate and leisure occupancy
Proximity to CBD, universities, hospitals and event venues
Premium fit-out and hotel-standard amenity
Walkable access to one of Melbourne’s most active lifestyle strips
Proven accommodation trading history
Long-Term Outlook
Fitzroy’s sustained popularity, mixed with Melbourne’s strong accommodation market, supports long-term occupancy and revenue stability. Limited boutique hotel supply in this corridor further strengthens the asset’s competitive position, offering reliable performance for operators and investors.