Established. Integrated. Australia-wide.
Prime Group
Australasia
Prime Group Australasia is a privately held group of companies established by Sid Knell in 1989, working across property investment, development, sales, furniture procurement, rental management and apartment hotel operations throughout Australia.
Prime Group Australasia operates as an integrated property and accommodation group with a history dating back to 1989. The group brings together a range of specialist businesses that support the property lifecycle, from development and sales through to furniture procurement, rental management and apartment hotel operations.
The group’s structure allows each division to support a different part of the property and accommodation market. This includes investment opportunities, project delivery, sales and marketing, rental management solutions and apartment-style accommodation for business and leisure travellers.
Property investment, development and apartment hotel management under one integrated group structure.
Integrated group structure
Prime Group Australasia includes property investment, project development, apartment hotel management, rental management and furniture procurement businesses. This structure gives the group flexibility across both property and accommodation operations.
Prime Group entities
- Prime Property Investment Australasia — sales and marketing division.
- Blue Chip Development Corporation — project development arm.
- Central Apartment Group — apartment hotel management.
- Prime Residential Management — rental guarantee services.
- Central Furniture Group — furniture sourcing for accommodation properties.
Developed and managed properties
- Cairns Central Plaza
- Caloundra Central Apartment Hotel
- Gladstone City Central
- Gladstone Central Plaza
- Toowoomba Central Plaza
Development and sales experience
Prime Group Australasia has been involved in a range of developments, sales and accommodation projects across Australia. Other Prime developments have included Ascot Village Western Australia, Quest Townsville, Fairfax House Melbourne and Parklands Hotel Canberra.
The group has also worked across projects sold and marketed in Brisbane, Melbourne and national accommodation brands including Quest, Saville, Medina and Waldorf, along with Defence Housing Australia and house and land projects nationwide.
Central Apartment Group
Central Apartment Group is a subsidiary organisation of Prime Group Australasia. The group operates apartment hotels in locations including Caloundra, Toowoomba, Cairns, Townsville, Gladstone, Brisbane, Emerald, Melbourne, Newcastle and Perth.
Its focus is quality, service, affordability and apartment-style accommodation for business and leisure travellers.
Learn more
Prime Group Australasia and Central Apartment Group continue to support investors, landlords, guests and corporate travellers through integrated property, management and accommodation services.
